Final Products

Music Video
Breaking Apart - Second One Down



Website

Second One Down - Band Website

Magazine Advert

Evaluation Question Four

Evaluation Question Three

What have you learned from your audience feedback?

Audience feedback was a crucial part throughout the process of producing my media products. Although it was frustrating to be told that something didn’t look as good as it could after I’d spent so long on it, I was grateful for feedback. I found that as I spent a lot of time looking at and editing my products it was always a good idea to get a fresh perspective on something in order to keep me on track. At times, feedback also made me feel better about my work; if I felt something wasn’t that good but got positive feedback, it made me feel more motivated to bring all of my tasks up to a high standard.

My Blog Views

The first feedback I got was provided by a focus group in class. After listening to each other’s tracks, we took it in turns to ‘pitch’ our thoughts and ideas for our own videos. Members of the group then offered ideas on what they agreed or didn’t agree with, or how we could make our videos more exciting or authentic. Some comments I received during our focus group a shown below in a short cartoon.

The feedback I received lead me to consider other ideas for my video, as my original idea, although sticking to the conventions, was also pretty clichéd for a music video. I wanted my idea to be more original and have meaning to it.

I also asked my class to help me decide on names for the band, album and song. I chose a shortlist of my favourite and simply asked each person in the class which was their favourite. However, I had to make sure that I explained the genre of my band, so people didn't simply chose a random name because it sounded nice - it had to 'fit the job description'.

Feedback was also invaluable when it came to creating my ancillary tasks. After creating a mock-up magazine advert in black, white and red I was told by more than one person that it looked to much like a 'Twilight' themed poster. 

"Too Twilight"

 I began creating a new advert from scratch, looking closely at adverts from the same genre. Once I'd finished a few versions I asked for feedback on them. People were genuinely impressed with all versions but I just couldn't decide which looked the best. This was where the feedback got complicated. Everyone had different opinions on which poster was most effective, no one could decide on the same one.

I posted my first choice of advert onto Facebook, asking for feedback from family and friends. This ultimately lead to a change for my final advert. Although some people did not like the white background, the poster looked much too dark if I used a black background and appeared to be more heavy rock than alternative. 

After Feedback

Before Feeback

Generally people said that they thought the band name should be at the top so that you see it almost straight away, which lead me to changing it from the bottom of the poster to the top.

After showing friends my band website and chatting to them about what they thought they pointed out that I didn't actually introduce the band members individually. I decided to add images of each band member and their name to the BIO page of the website.

I also asked people what they thought would be a good prize for my website competition. Most people said a meet and greet with the band, so I added this to my competition page too.

I also asked for feedback throughout the process of editing my footage for the final music video. I am really glad that I did this - rather than waiting until I'd finished - as it was important for my narrative to make sense to the audience. After a draught screening it became apparent that my first edit was much too choppy with regards to the narrative; it just didn't flow. I shuffled a lot of my narrative footage around, putting in alternative footage and cutting other bits out. Although this was quite disheartening, as I'd spent a lot of tim on the first edit, I realised that I had the narrative in my head anyway and my audience were looking at it with fresh eyes and a different point of view. After completing my second edit I asked the same group of people to re-watch it. They agreed that this time the narrative made a lot more sense.

Once I had completely finished editing my video, it was uploaded to YouTube. I could then add a link to a status update on my Facebook and ask family and friends to give me feedback. It was really positive to see that people enjoyed watching my video and that they understood the concept of it.


Feedback from my audience really shaped the way that I thought about my products and ultimately how they ended up looking! I learned to go against my judgement at times and listen to what other people had to say.

Evaluation Question Two

Evaluation Question One

Goodwin’s Theory Applied to my Music Video

1. Music videos demonstrate genre characteristics.

Each genre holds it's own characteristics, which we use to define them as being in one genre. For example, many heavy metal and rock music videos feature stage performances such as Slipknot's video for 'The Nameless'.

My music video stuck to the general characteristics of an alternative rock video by including a studio band performance as well as a narrative. The genre was also shown through the band’s costumes and the use of instruments during the performance.

2. There is a relationship between lyrics and visuals.

There is a similarity or direct contrast with what is shown in the video and the lyrics of the song.

Generally I wanted it to feel like the lyrics of my song were being said by the character’s eating disorder, trying to take over her body.  Although I may not have directly matched lyrics with every instance in the video, I think that the lyrics relate really well to my narrative.

3. There is a relationship between the music and visuals.

The visuals in the video may be edited in time to the beats or rhythm of the song. An example is the opening to 'Empire State of Mind' by Jay-Z and Alicia Keys.

The editing of my music video was largely done so that it was in time to the music. I purposely made cuts on the beat. An ideal example is the flashes of my character tearing up a magazine on the two beats during the climax of the track.

4. The demands of the record label will include the need for lots of close ups of the artists.

Ultimately record labels want to sell their artists and the best way of doing this (especially with female artists) is to show them throughout the video, usually in a provocative fashion. A great example is many of Rihanna's music videos.

This technique is a lot more common with R n B artists that it is with alternative rock artists, however I still included plenty of close up shots of the band during their performance – especially the lead singer.

5. The artist may develop motifs, which reoccur across their work (a visual style).

You may recognise certain characteristics throughout a number of the artist's music videos. This may be shown with their dress, attitude, gestures or camera work, editing and lighting. A lot of music artist's videos are directed by the same person each time.

As I only have one music video to go on, I cannot comment on a motif running through videos. However, I made sure that the band’s style and genre was continued throughout my music video, band website and magazine advert.


6. There is frequently reference to notion of looking.

Often shown with screens within screen, looking through telescope; most commonly however, the voyeuristic treatment of the female body. 

This is a very obvious factor to comment on, due to the narrative in my video. There were plenty of voyeuristic shots on my character and the media texts she looked at during the video.

7. There is often intertextual reference.

Sometimes you will recognise the lyrics or visuals referring to another text within it. The reference to Rebecca Black's 'Friday' in Katy Perry's video for 'Last Friday Night' is a great example, as well as the appearances from other celebrities.    

There were no really obvious intertextual references in my video. However, I did put a lot of focus onto fashion and glamour magazines and their models. During filming I also took some footage of my actress watching ‘Britain’s Next Top Model’ on television, though this didn’t make it into the final cut of the video.