1. Music videos demonstrate
Each genre holds it's own characteristics, which we
use to define them as being in one genre. For example, many heavy metal and
rock music videos feature stage performances such as Slipknot's video for 'The
My music video stuck to the general characteristics of
an alternative rock video by including a studio band performance as well as a
narrative. The genre was also shown through the band’s costumes and the use of
instruments during the performance.
2. There is a relationship between lyrics and visuals.
There is a similarity or direct contrast with what is
shown in the video and the lyrics of the song.
Generally I wanted it to feel like the lyrics of my
song were being said by the character’s eating disorder, trying to take over
her body. Although I may not have
directly matched lyrics with every instance in the video, I think that the
lyrics relate really well to my narrative.
3. There is a relationship between the music and
The visuals in the video may be edited in time to the
beats or rhythm of the song. An example is the opening to 'Empire State of
Mind' by Jay-Z and Alicia Keys.
The editing of my music video was largely done so that
it was in time to the music. I purposely made cuts on the beat. An ideal
example is the flashes of my character tearing up a magazine on the two beats
during the climax of the track.
4. The demands of the record label will include the
need for lots of close ups of the artists.
Ultimately record labels want to sell their artists
and the best way of doing this (especially with female artists) is to show them
throughout the video, usually in a provocative fashion. A great example is
many of Rihanna's music videos.
This technique is a lot more common with R n B artists
that it is with alternative rock artists, however I still included plenty of
close up shots of the band during their performance – especially the lead
5. The artist may develop motifs, which reoccur across
their work(a visual style).
You may recognise certain characteristics throughout a
number of the artist's music videos. This may be shown with their dress,
attitude, gestures or camera work, editing and lighting. A lot of music
artist's videos are directed by the same person each time.
As I only have one music video to go on, I cannot
comment on a motif running through videos. However, I made sure that the band’s
style and genre was continued throughout my music video, band website and magazine
6. There is frequently reference to notion of
Often shown with screens within screen, looking
through telescope; most commonly however, the voyeuristic treatment of the
This is a very obvious
factor to comment on, due to the narrative in my video. There were plenty of
voyeuristic shots on my character and the media texts she looked at during the
7. There is often intertextual reference.
Sometimes you will
recognise the lyrics or visuals referring to another text within it. The
reference to Rebecca Black's 'Friday' in Katy Perry's video for 'Last Friday
Night' is a great example, as well as the appearances from other
were no really obvious intertextual references in my video. However, I did put
a lot of focus onto fashion and glamour magazines and their models. During
filming I also took some footage of my actress watching ‘Britain’s Next Top
Model’ on television, though this didn’t make it into the final cut of the