Final Products

Music Video
Breaking Apart - Second One Down



Website

Second One Down - Band Website

Magazine Advert

Filming - The Narrative

Before Filming

After the changes to my narrative storyline, I realised that all of my footage could be filmed at Kristie's house. This means that I can drive to Kristie's whenever she has any free time such as after school and at weekends. Using her house as the location also means that costumes and props are easily available to us. For example, in the shots where Kristie is dressing up, we can go through her clothes to find appropriate outfits that fit my ideas.

Much of my footage would be filmed in Kristie's bedroom. Luckily it was large and light so I would be able to get different shots from different angles. I did worry that Kristie wouldn't have a large enough mirror for the shots I wanted to get, but it turned out that Kristie had a huge mirror opposite her bed! She also had lots of fashion magazines which I would need for my shots, so we spread these out on the bed in preparation for the first few shots. I also wrote a list of all the extra props I would need to take to Kristie's which included things like a set of weighing scales and a bag of chocolate.

After Filming

In all, I did several sessions of filming with Kristie. As most days I went after school, it didn't stay light for very long so these sessions were quite short. Kristie was perfect to work with. Before we started filming each time, I would explain what I wanted Kristie to do, or in some cases show her. She was really willing to do whatever I wanted, even when she had to do it over and over, so that I could get the right shots. Below are some of them:

Medium shot - Kristie infront of her bedroom mirror

Close up - looking out of her bedroom window

Medium shot - sitting on her bed with the magazines

Over the shoulder shot - brushing her hair in the mirror

Medium shot - in the kitchen

POV shot - on the scales

Close up shot - weighing food

Medium shot - magazine cut outs

Close up -  opening chocolates

Close up - crying (we dripped water down Kristie's face to create the tears)

Extreme close up - tears on magazine (I squeezed a tissue soaked in water to drip onto the magazine)

Close up - ripping magazines (I brought an old gossip magazine rather than using Kristie's)

Close up - clothes strewn over bathroom (we tidied up afterwards!)

Close up - Kristie fainting (I got Kristie to hold the camera in front of her face as she fell, to get a different but effective shot)

Choosing My Magazine Advert

After getting some feedback on my original advert I decided to play around with the layout of the text.

Above are two of the rough layouts I came up with. Someone suggested I try putting the band name at the top so I tried this. However, this made the middle space look very empty, so I moved the album information into the centre to fill the space.

Final Advert

It was pointed out to me that using a release date would significantly reduce the amount of time a advert can be shown for. I decided to change the release information so that the advert could be featured in magazines over a longer period of time. I also played around with the levels of the image, adjusting brightness and contrast to make it stand out more. 

Overall I am really pleased with my poster. I feel that my research into conventions of alternative rock advert and album covers really influenced my final product.

Magazine Advert Feedback

I posted a picture of my Advert on my Facebook wall and asked people to give me some feedback.

I am really pleased with the responses and have found all of the comments really helpful. I want to try out some different layouts for my advert, so I can compare them and see which work best!

Creating My Magazine Advert

My model came over to the photography studio after school so that I could take some photographs of her holding my signs. She was really willing to pose how I wanted and was comfortable with the shots. She is also 18 so there are no problems with the suggested nudity. I needed to take some test shots first to make sure the studio lighting was correct and that the camera was focused.

 

 

 It didn't take long because I knew exactly what I wanted the photographs to look like. I took shots with the model in different parts of the frame; below are a few of the results.

I decided that the last photo would look good on the magazine advert, where as the landscape, more centred photos would look best on the album cover. I was really pleased with the photos as they looks really effective and the signs stood out too.

I needed to create a new band 'logo' to go on both my advert and my digipak. This time I just went for black and white as I thought this would go best with my photo; I did not want the writing to take away from the photo, just to soften it slightly. 

I went online to look for a suitable font. In the past I have found this method really useful as you can discover some really unusual but effective fonts to download for free. I came across one called 'Bright Young Things'. When I gained feedback, many agreed that the font went with the alternative rock genre of my song, which was really good to know. I decided to use this font for my logo.

I did need to retouch the photographs a bit. I found this quite easy as I have used photoshop before. I used the clone stamp tool to edit the underwear out of the photograph as I felt it was ruining the illusion.

 Although some adverts do not feature a record label logo, I decided to add mine. I found the Beggars Banquet logo online and pulled that onto the poster. I decided to put it in the bottom right corner of the poster so it is not too obvious but can subtly be seen.

 I erased some of the background on the image to make it blend in nicely with the advert background.

The finished advert! I will be getting some audience feedback on it to see how effective it is.

Preparing for My Advert Photoshoot

I had an idea in my head of what I wanted my signs to look like for the album cover image/advert image. I wanted the signs to stand out a bit more rather than just write on cardboard, so I decided to try cutting out each letter and sticking them on another piece of cardboard. 

I started by printing out the words 'Naked Truth' off the computer, in a font I liked, large, on two pieces of A4 paper. I then cut out each letter individually, put it on a piece of cardboard and drew around it in pencil.

I then used a small craft knife to cut out the cardboard letter. This proved really tricky!

Both words completed.

I also had to make sure the cardboard was wide enough to cover the body.

To make the sign stand out more I decided to put a border of cardboard around the edges, made out of strips of leftover cardboard.

I just stuck the letters and border on using Prit-stick.

I found that when I took photographs of the signs using the flash, the letters didn't stand out. I coloured in the letters and borders using black marker pen.

The final signs! I am really, really pleased with how they look and hope they look good in my photographs.