After my last post, I have been thinking even more about this 'beauty pressure' concept. I want the music video to convey Kristie's desperation to be a top model. She finally gets spotted by a modelling agent who is interested in her. He is somewhat older than her, which I want to be obvious and he is using her for his own personal gratification. The agency begin to take advantage of her (almost grooming her) and Kristie knows she is out of her depth but doesn't know how to get herself out. Nor does she want to, for fear of losing her opportunity of becoming a star. Kristie finds herself losing her own voice and as her modelling career and agent begin to take over her life, she starts to lose control.
I am really pleased with the idea I have come up with! The sexualisation of young girls has been a controversial and widely discussed debate in the media recently and I feel this would be a really interesting way of presenting it.
I was also reminded of a Dove Beauty Campaign advert which I had seen entitled 'Onslaught':
I absolutely love the shots of all of the posters and advertising the girl is exposed to as they're so quick. It really emphasises the pressure girls are put under.
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